2018 Google Analytics Workshop #1: Post-Workshop Observations

/
Zeffective leads a two-day Google Analytics Workshop several…
How to Transition WP site to Google Tag Manager

How to Transition a WordPress Site from Google Analytics to Google Tag Manager

/
Here's the situation: Your WordPress site has a standard…
How To Embed Google Data Studio Reports in WordPress

How To Embed Google Data Studio Reports in WordPress

/
We use Google Data Studio to create dashboard reports for…

How to Segment Your Data in Google Analytics

/
Today, we’re going to show you how to segment your data…

Building a Remarketing Audience in Google Analytics

/
Today we’re talking about how to build a remarketing audience. …
Calculating Gross Profit with Google Analytics

Calculating Gross Profit with Google Analytics

/
Understand gross profit Top line revenue i.e. every dollar…

How to Create a View Filter to Exclude Internal Traffic in Google Analytics

/
It's vitally important that your website or app analytics…
Align AdWords Budget to your Goal

Align your AdWords Budget with your Goal

/
Zeffective manages Google AdWords campaigns for many of our…

The Google Analytics Demo Account is a Game-Changer [Bullet-Point Format]

/
The topic of this post is a bit late—I intended to publish…