How to Segment Your Data in Google Analytics

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Today, we’re going to show you how to segment your data…

Building a Remarketing Audience in Google Analytics

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Today we’re talking about how to build a remarketing audience. …
Calculating Gross Profit with Google Analytics

Calculating Gross Profit with Google Analytics

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Understand gross profit Top line revenue i.e. every dollar…

How to Create a View Filter to Exclude Internal Traffic in Google Analytics

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It's vitally important that your website or app analytics…
Align AdWords Budget to your Goal

Align your AdWords Budget with your Goal

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Zeffective manages Google AdWords campaigns for many of our…

The Google Analytics Demo Account is a Game-Changer [Bullet-Point Format]

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The topic of this post is a bit late—I intended to publish…

How to Retarget on Facebook

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Retargeting on Facebook is a way of serving a custom ad to…

When to Use Custom Audiences vs Lookalike Audiences in Facebook Ads

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Facebook Advertising offers two tools to help you segment…

How to Track Conversions in Facebook Ads

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Today I’m going to show you how to implement conversion…