Tracking User Interactions on your Website with Google Tag Manager

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  With Google Tag Manager implemented on your website,…

Explainer: How to Create a New Blog Post in WordPress

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In today's post, you'll learn how to create, write and publish…

Install Google Analytics via Google Tag Manager in Wordpress

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If your website uses Google Analytics to track user interactions,…

Tracking Form Conversions in Google Analytics Using Contact Form 7

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Today we're talking about how to track successful form…

The Importance of Measuring Attribution in Google Analytics

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In the world of online marketing and digital analytics, it’s…

The Ultimate Guide to Learn to Code (Tech Talent South Edition)

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In a full-immersion “learn to code” program like the…

Welcome to Zeffective

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Efficiency is doing things right; effectiveness is doing the…

Advertise Content Through the Opinions of Others [Content Strategy Tip]

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We tend to trust the opinions of other customers rather than…