Why a paidsocial channel? Simply put, if you advertise on any of the social networks e.g. Facebook, Twitter, Linked In, etc, you’re going to want this traffic its own channel so you can easily compare it alongside your other channels. Once you create a Paid Social channel, you can analyze the quality and ROI of this […]
In my experience working with business leaders and entrepreneurs, I found that although they all had plenty of data few could make sense of it all. With my old company, I had been doing that for years—making sense of lots of data.
That’s why I started Zeffective—to help organizations gain knowledge from data and, more importantly, to go that extra mile and apply it to their business objectives.
Entries by zeffective
Today we’re talking about how to change and view the available attribution windows to you in Facebook ads. If you’re not familiar with attribution windows, you can read up on what attribution windows are and why they’re important. The Various Attribution Windows Available 1-day, 7-day, 28-day Click1-day, 7-day, 28-day View Change Attribution Windows in Facebook Ads […]
Today we’re talking about attribution windows. To keep things simple, we’ll use Facebook Ads as our example platform, but the concept of attribution windows applies to all ad platforms e.g. Google Ads, Twitter Ads, and so on. What’s an Attribution Window? Facebook defines attribution windows as: The number of days between when a person viewed […]
Monique Valcour, writing for hbr.org: If you feel defeated, two things will help you move forward and feel more in control. The first is to accept where you are and have compassion for yourself. When you admit to yourself, “I’m stuck. This feels awful,” and let that admission sit in your awareness without fighting it […]
Today’s post is a quick tip on how you can use the Experiments report within Google Analytics to monitor your Google Optimize experiments. TheExperiments report has been buried in the Behavior menu in Google Analytics for years and, up until now, it’s been useless for most users. With the introduction of Google Optimize, though, theExperiments report is […]
Google announced earlier this week that marketers can now link Google Optimize to Google AdWords accounts, thereby making it easier to run A/B tests on your landing pages and act on the results. Zeffective manages Google AdWords campaigns for all of our clients, so I was intrigued when they dropped this bit of news on us. […]
Zeffective leads a two-day Google Analytics Workshop several times each year. Our first workshop of 2018 was held on Saturday, February 24th, and Sunday the 25th. I find it helpful to document my observations about each workshop immediately it’s completed—this self-feedback serves to improve the workshop for the next batch of students. We never posted […]
Here’s the situation: Your WordPress site has a standard implementation of Google Analytics using one of the many Google Analytics plugins. Because you want more flexibility and control of what you’re tracking on your site, you’ve decided that you want to implement Google Tag Manager. Of the many ways to install Google Analytics on a website in WordPress, a plugin is the easiest. […]