Entries by zeffective

How to Create a View Filter to Exclude Internal Traffic in Google Analytics

It’s vitally important that your website or app analytics data is clean and accurate. A common way that organizations dirty their data is to fail to exclude internal company traffic from their analysis. You and your employees are going to interact very differently with your site or app than your visitors and customers do. If […]

When to Use Custom Audiences vs Lookalike Audiences in Facebook Ads

Facebook Advertising offers two tools to help you segment and target your ads, the Custom Audience and Lookalike Audience tools. When we talk to clients about a strategy with Facebook Ads, there always seems to be some confusion when custom and lookalike audiences are discussed. In this post, we’re talking about how custom audiences differ from lookalike audiences and when […]