We use Google Data Studio to create dashboard reports for many of our clients. Our clients are similar to most other businesses in that they’re busy. We can’t send them a link to their reports in Data Studio one time and expect them to routinely visit it. That’s why we automate weekly emails (Monday mornings at 8:00 […]
In my experience working with business leaders and entrepreneurs, I found that although they all had plenty of data few could make sense of it all. With my old company, I had been doing that for years—making sense of lots of data.
That’s why I started Zeffective—to help organizations gain knowledge from data and, more importantly, to go that extra mile and apply it to their business objectives.
Entries by zeffective
Today, we’re going to show you how to segment your data in Google Analytics. Segmentation is a powerful tool to help you get more out of your analysis and out of your data. Segmentation can mean different things to different users. In most analytics reports, there are multiple ways for you to apply segments to […]
Today we’re talking about how to build a remarketing audience. From the overview interface of Google Analytics, navigate to the Admin panel. Underneath your property settings, scroll down to Audience Definitions. This is where all of the remarketing audience and other audience controls are. Click on Audiences and then click + NEW AUDIENCE. Make sure […]
Understand gross profit Top line revenue i.e. every dollar that comes into the business, is a useful number. It should reflect how your marketing and sales teams are doing. If you’re running a marketing campaign, you should see an increase in top line revenue but if you only look at top line revenue you don’t […]
It’s vitally important that your website or app analytics data is clean and accurate. A common way that organizations dirty their data is to fail to exclude internal company traffic from their analysis. You and your employees are going to interact very differently with your site or app than your visitors and customers do. If […]
Zeffective manages Google AdWords campaigns for many of our clients. Of all the questions that we’ve been asked over the years, the #1 most asked question from our clients is, “How much should I spend?” If a client has asked you this, or if you’ve had to ask this of yourself when considering how much […]
The topic of this post is a bit late—I intended to publish this several weeks ago. Today we’re talking about the Google Analytics Demo Account: what is it, how to access it, and why it’s a game-changer for analytical marketers. Also, I thought we’d trying something new today—a bullet-points only post. Bullet-point lists are not only easy […]
Retargeting on Facebook is a way of serving a custom ad to people who have already visited your website. Users will see your ad appear in their news feed or on their sidebar in Facebook depending on how you have them configured. In this case you’ll use your Facebook Pixel, a bit of code on […]
Facebook Advertising offers two tools to help you segment and target your ads, the Custom Audience and Lookalike Audience tools. When we talk to clients about a strategy with Facebook Ads, there always seems to be some confusion when custom and lookalike audiences are discussed. In this post, we’re talking about how custom audiences differ from lookalike audiences and when […]