Entries by zeffective

How to Track Conversions in Facebook Ads

Today I’m going to show you how to implement conversion tracking for your Facebook Ads. The Aggravation with The Facebook Pixel We do a lot of online advertising for our clients here at Zeffective. One of the ingredients for making successful ad campaigns is to implement conversion tracking into your ads. After all, you need […]

Glossary – Online Marketing & Analytics Terms

Analytics (used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software: digital marketers with a strong knowledge of Web analytics; selecting the best analytics tools (used with a plural verb) the patterns and other meaningful information gathered from the analysis of […]

Create a Picture-in-Picture Effect in Photoshop

Here’s a simple tutorial for beginners on how to create a nice-looking picture-in-picture effect with a graphic or image. What We’re Building: Picture-in-Picture Effect in Photoshop How to Create Picture-in-Picture Effect in Photoshop Open an image in Photoshop Convert to layer by clicking the lock icon, , next to your image in the layers panel. This will […]

You Manage What You Measure

Introduction Imagine I’m an active angel investor. I have money to invest in startups and I’m interested in learning more about your company. At some point in our conversation, I’m going to ask you the following question: how do you know if your company is improving? What am I really asking here? Take 60 seconds to […]

MailChimp Fundamentals

MailChimp is a popular email newsletter services used by over 9 million people to send hundreds and thousands of emails every day. Founded in 2001, MailChimp fits the need to design, send, and track email newsletters for a wide variety of people, from self-employed to small businesses, all the way up to Fortune ranked companies. MailChimp isn’t just […]

Tracking User Interactions on your Website with Google Tag Manager

  With Google Tag Manager implemented on your website, you can track how users interact with your content on a more granular level than Universal Analytics. With superior measurement and tracking capabilities in place, you gain added insight about what your users become customers and then apply it to convert more prospects into loyal customers in turn. […]

Explainer: How to Create a New Blog Post in WordPress

In today’s post, you’ll learn how to create, write and publish a blog post in WordPress. Create a Blog Post There are three ways to create a new blog post in WordPress Method #1: From the toolbar, select + New>Post Method #2: From the admin panel, select Posts>Add New Method #3: From the admin panel, select […]

Install Google Analytics via Google Tag Manager in WordPress

If your website uses Google Analytics to track user interactions, you should consider using Google Tag Manager (GTM), which gives you the ability to track more stuff like scroll depth, click events and form submissions. In short, GTM gives you everything Google Analytics does plus much, much more data about how visitors interact with your […]