Entries by zeffective

Tracking Form Conversions in Google Analytics Using Contact Form 7

Today we’re talking about how to track successful form submissions as Events and Goals in Google Analytics. Tracking form conversions in Google Analytics enables you to calculate the performance of your conversion pages and optimize accordingly. For this example, we’ll be using a free trial form that we made using the Contact Form 7 WordPress plugin. At a high level, the […]

How To Enable Attribution Reports in Google Analytics

In a previous post, I talked about the concept of attribution. The whole point of attribution is to understand the value of each marketing channel and how multiple channels work together to drive conversions. You can then use this knowledge to better understand your customer journey and allocate your marketing budget accordingly. In this follow-up […]

Welcome to Zeffective

Efficiency is doing things right; effectiveness is doing the right things. —Peter Drucker What We’re About Welcome to Zeffective (pronounced zee-fek-tiv). We’re an online marketing agency headquartered in Charlotte, NC. Our clients love us for our unique approach to online marketing: do the right things (effective) and do them right (efficient).