Today we’re talking about how to track successful form submissions as Events and Goals in Google Analytics. Tracking form conversions in Google Analytics enables you to calculate the performance of your conversion pages and optimize accordingly. For this example, we’ll be using a free trial form that we made using the Contact Form 7 WordPress plugin. At a high level, the […]
In my experience working with business leaders and entrepreneurs, I found that although they all had plenty of data few could make sense of it all. With my old company, I had been doing that for years—making sense of lots of data.
That’s why I started Zeffective—to help organizations gain knowledge from data and, more importantly, to go that extra mile and apply it to their business objectives.
Entries by zeffective
In a previous post, I talked about the concept of attribution. The whole point of attribution is to understand the value of each marketing channel and how multiple channels work together to drive conversions. You can then use this knowledge to better understand your customer journey and allocate your marketing budget accordingly. In this follow-up […]
In the world of online marketing and digital analytics, it’s important to assign a value to the events or “touchpoints” that a user has on their way to conversion. This is known as marketing attribution, a process that enables us to understand the Return On Investment (ROI) of our marketing channels. If for example, you […]
In a full-immersion “learn to code” program like the one offered by Tech Talent South, it’s ultimately up to you to get the most out of it. The program is fantastic, and the resources you need to succeed are provided by Tech Talent South. Having said that, you have to put the work in. In a nutshell: You get out […]
Efficiency is doing things right; effectiveness is doing the right things. —Peter Drucker What We’re About Welcome to Zeffective (pronounced zee-fek-tiv). We’re an online marketing agency headquartered in Charlotte, NC. Our clients love us for our unique approach to online marketing: do the right things (effective) and do them right (efficient).
We tend to trust the opinions of other customers rather than the opinions of salespeople, so we should therefore be trying to think of ways to advertise products through the opinions of others. –Niall Cassidy, The Art of Influencing Anyone This applies to content marketing as well. The most effective content, i.e. content that converts, is the […]
A pleasant and informative online encounter will do much more for a brand’s content marketing strategy than making the smallest tweaks to linking structure or keyword selection. Google openly acknowledges this, and is constantly updating its algorithms to move in this direction.