How to Create a Paid Social Channel in Google Analytics

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Why a paidsocial channel? Simply put, if you advertise on…

How to Change Attribution Windows in Facebook Ads

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Today we're talking about how to change and view the available…

How To Leverage Attribution Windows in Facebook to Gauge Campaign Performance

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Today we're talking about attribution windows. To keep things…
Quickly Analyze Google Optimize Experiments in Google Analytics

Quickly Analyze Google Optimize Experiments in Google Analytics

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Today's post is a quick tip on how you can use the Experiments…
Using Google Optimize in Google AdWords

Improving AdWords Landing Pages with Google Optimize: An Experiment on Experiments [Part 1]

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Google announced earlier this week that marketers can now…

2018 Google Analytics Workshop #1: Post-Workshop Observations

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Zeffective leads a two-day Google Analytics Workshop several…
How to Transition WP site to Google Tag Manager

How to Transition a WordPress Site from Google Analytics to Google Tag Manager

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Here's the situation: Your WordPress site has a standard…