How to Change Attribution Windows in Facebook Ads

Today we’re talking about how to change and view the available attribution windows to you in Facebook ads.

If you’re not familiar with attribution windows, you can read up on what attribution windows are and why they’re important.

The Various Attribution Windows Available

  • 1-day, 7-day, 28-day Click
  • 1-day, 7-day, 28-day View

Change Attribution Windows in Facebook Ads

  1. Click Columns button
  2. Select Customize Columns…
  3. Click Attribution Windows (lower right corner) from the pop-up window.
  4. Check the various boxes to view the different click and view windows available.
Facebook Ads attribution windows
Customize Columns to adjust your attribution windows in Facebook Ads

View Campaigns Based on Various Attribution Windows in Facebook Ads

It’s pretty self-explanatory from here—you should see something similar to what’s shown in the image below. Now you can analyze performance based on what users do 1, 7, or 28 days after clicking or viewing your ad. Be on the lookout for campaigns with results (i.e. conversions) that increased after 7 days and again after 28—these campaigns may not be top performers in the one or two days after users initially interact with it. But, they come back days or weeks later and complete the purchase (or whatever your conversion may be), evidence that the ad resonated with the user on a deeper level as time passed. Once you uncover this from the data, continue to dig into the campaigns, ad groups and ads to find the why behind the data.

Facebook Ads performance for an account showing website purchases for various click and view attribution windows.
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