If you’ve ever tried to analyze a Goal URL in Google Analytics, for example the
thank-you page of a contact form, only to find that all of your
thank-you URLs have
submissionGuid=someUniqueIdentifier appended to it, well you’re not alone. Software companies like HubSpot automatically append these kinds of parameters to the URL of a form submission page so they can better track their behavior. Essentially, the
submissionGuid parameter serves as a User ID.
The problem, as shown in the screenshot below, lies in one’s ability to use Google Analytics to analyze everyone that’s submitted a form for a given time period. As you can see, each form submission is given a unique URL thanks to the submissionGuid.
Strip query parameters from the URL before it’s processed by Google Analytics. To do this, we’ll make one change in our View Settings within the Admin of Google Analytics.
How to Strip Query Parameters in Google Analytics
Step 1: Navigate to the admin of your Google Analytics account
Step 2: Under the View column, click View Settings
Step 3: Add submissionGuid to excluded query parameter textbox and click Save
This change is not retroactive, so it only affects conversions that come after you’ve made this change. Give it one or two days to accumulate some conversions then go back into Conversions>Goal URLs and look at your conversions over that time period—they should be reported together as the same URL now rather than individually.