Tracking User Interactions on your Website with Google Tag Manager

With Google Tag Manager implemented on your website, you can track how users interact with your content on a more granular level than Universal Analytics. With superior measurement and tracking capabilities in place, you gain added insight about what your users become customers and then apply it to convert more prospects into loyal customers in turn. So, what specifically can you track with Google Tag Manager about your users to better understand their motivations and behaviors?

Google Analytics Tags

Page View

The basic Google Analytics (Universal Analytics) tag that should fire on every page of the site such as:

• Pageviews
• Session Duration
• Bounce Rate
• Entry and Exit pages
• New vs. Returning users

Event

Used to track a specific action or event such as:

• Link clicks
  • Analytics Blog linkClick
• Button clicks
  • 
• Outbound links
• Click-to-Call
• Forms
• Downloads (pdf, document, spreadsheet, presentation, etc)
• Video playback
  • <iframe width=”560″ height=”315″ srce=”https://www.youtube.com/embed/XoUg0Dwf5sA” frameborder=”0″ allowfullscreen onclick=”ga(‘send’, ‘event’, ‘Videos’, ‘play’, ‘Fall Campaign’);”>
• Mouse movements
• Time-lapse mechanisms

Transaction

Used to track e-commerce transactions such as:

• Product impressions
• Product clicks
• Viewing product details
• Adding a product to a shopping cart
• Initiating the checkout process
• Transactions
• Refunds

Social

Used to track social interactions such as:

• Facebook “Like”
• Twitter “Tweet”
• Pinterest “Pin”
• Google+ “+1 Button”

Timing

Used to track loading speeds on your page

Decorate Link

Used to track cross domain tracking

Decorate Form

Remarketing Tags