Tracking User Interactions on your Website with Google Tag Manager
With Google Tag Manager implemented on your website, you can track how users interact with your content on a more granular level than Universal Analytics. With superior measurement and tracking capabilities in place, you gain added insight about what your users become customers and then apply it to convert more prospects into loyal customers in turn. So, what specifically can you track with Google Tag Manager about your users to better understand their motivations and behaviors?
Google Analytics Tags
Page View
The basic Google Analytics (Universal Analytics) tag that should fire on every page of the site such as:
- Pageviews
- Session Duration
- Bounce Rate
- Entry and Exit pages
- New vs. Returning users
Event
Used to track a specific action or event such as:
- Link clicks
- Button clicks
- Outbound links
- Click-to-Call
- Forms
- Downloads (pdf, document, spreadsheet, presentation, etc)
- Video playback
- <iframe width=”560″ height=”315″ srce=”https://www.youtube.com/embed/XoUg0Dwf5sA” frameborder=”0″ allowfullscreen onclick=”ga(‘send’, ‘event’, ‘Videos’, ‘play’, ‘Fall Campaign’);”>
- Mouse movements
- Time-lapse mechanisms
Transaction
Used to track e-commerce transactions such as:
- Product impressions
- Product clicks
- Viewing product details
- Adding a product to a shopping cart
- Initiating the checkout process
- Transactions
- Refunds
Social
Used to track social interactions such as:
- Facebook “Like”
- Twitter “Tweet”
- Pinterest “Pin”
- Google+ “+1 Button”
Timing
Used to track loading speeds on your page
Decorate Link
Used to track cross domain tracking
Decorate Form
Remarketing Tags
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