
How to Create a Paid Social Channel in Google Analytics
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Why a paidsocial channel?
Simply put, if you advertise on…

How to Change Attribution Windows in Facebook Ads
Today we're talking about how to change and view the available…

How To Leverage Attribution Windows in Facebook to Gauge Campaign Performance
Today we're talking about attribution windows. To keep things…

Key Takeaways: Productivity Tips for People Who Hate Productivity Tips
Monique Valcour, writing for hbr.org:
If you feel defeated,…

Quickly Analyze Google Optimize Experiments in Google Analytics
Today's post is a quick tip on how you can use the Experiments…

Improving AdWords Landing Pages with Google Optimize: An Experiment on Experiments [Part 1]
Google announced earlier this week that marketers can now…


2018 Google Analytics Workshop #1: Post-Workshop Observations
Zeffective leads a two-day Google Analytics Workshop several…

How to Transition a WordPress Site from Google Analytics to Google Tag Manager
Here's the situation: Your WordPress site has a standard…