How to Create a View Filter to Exclude Internal Traffic in Google Analytics

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It's vitally important that your website or app analytics…
Align AdWords Budget to your Goal

Align your AdWords Budget with your Goal

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Zeffective manages Google AdWords campaigns for many of our…

Install Google Analytics via Google Tag Manager in Wordpress

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If your website uses Google Analytics to track user interactions,…

The Importance of Measuring Attribution in Google Analytics

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In the world of online marketing and digital analytics, it’s…