When to Use Custom Audiences vs Lookalike Audiences in Facebook Ads

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Facebook Advertising offers two tools to help you segment…

How to Track Conversions in Facebook Ads

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Today I’m going to show you how to implement conversion…

Explainer: How to Change Authorship of Blog Posts in WordPress

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I received the following email from a client early this morning: I…

MailChimp Fundamentals

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MailChimp is a popular email newsletter services used by…

Tracking User Interactions on your Website with Google Tag Manager

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  With Google Tag Manager implemented on your website,…

Explainer: How to Create a New Blog Post in WordPress

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In today's post, you'll learn how to create, write and publish…