In my 10+ years of being around brand marketers, I’ve learned that there is a universal problem that affects all marketers. Whether they’re in big companies, small companies, or independents, the problem revolves around dealing with social media, and incorporating it into a complete marketing plan.
Social media is powerful, and there are a lot of voices in the marketplace telling you what to do, but are they right? Simply because a new social media channel gains popularity or gets mentioned in the news, do you have to react to it and start using it?
Download the whitepaper to see if Zeffective’s approach to building an Integrated Marketing Plan is right for you.