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2018 Google Analytics Workshop #1: Post-Workshop Observations
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Zeffective leads a two-day Google Analytics Workshop several…

How to Transition a WordPress Site from Google Analytics to Google Tag Manager
Here's the situation: Your WordPress site has a standard…

How to Segment Your Data in Google Analytics
Today, we’re going to show you how to segment your data…

Building a Remarketing Audience in Google Analytics
Today we’re talking about how to build a remarketing audience.
…

Calculating Gross Profit with Google Analytics
Understand gross profit
Top line revenue i.e. every dollar…

How to Create a View Filter to Exclude Internal Traffic in Google Analytics
It's vitally important that your website or app analytics…

The Google Analytics Demo Account is a Game-Changer [Bullet-Point Format]
The topic of this post is a bit late—I intended to publish…

Install Google Analytics via Google Tag Manager in Wordpress
If your website uses Google Analytics to track user interactions,…